{"product_id":"milesight-vs361-storefront-footfall-sensor","title":"Milesight VS361 | IP65 Storefront Footfall Sensor for Retail Traffic Analytics","description":"\u003cdiv class=\"shopiot-detailed-description\" style=\"max-width: 800px; font-family: 'DM Sans', sans-serif; color: #2a2b2a; line-height: 1.6; font-size: 16px;\"\u003e\n\n  \u003c!-- INTRO --\u003e\n  \u003csection style=\"margin-bottom: 35px;\"\u003e\n    \u003cp\u003eThe \u003cstrong\u003eMilesight VS361\u003c\/strong\u003e is an entry-level, cost-effective \u003cstrong\u003estorefront footfall sensor\u003c\/strong\u003e for accurate pedestrian counting in outdoor retail and commercial environments. Using proven \u003cstrong\u003ediffuse-reflective infrared technology\u003c\/strong\u003e with an adjustable 1–9 m detection range, it delivers reliable passerby detection across ambient temperature variations.\u003c\/p\u003e\n    \u003cp\u003eIts \u003cstrong\u003eIP65 polycarbonate enclosure\u003c\/strong\u003e and single-cable \u003cstrong\u003ePoE power\u003c\/strong\u003e make installation clean and maintenance-free. As a building block in smart-retail analytics, the VS361 captures the storefront traffic data needed to calculate \u003cstrong\u003eentry conversion rate\u003c\/strong\u003e — a key KPI for retail performance, site selection, and campaign evaluation.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- CORE CAPABILITIES --\u003e\n  \u003csection style=\"margin-bottom: 35px;\"\u003e\n    \u003ch2 style=\"color: #7765e3; font-size: 16px; margin-bottom: 18px; font-weight: bold; text-transform: uppercase;\"\u003eCore Capabilities\u003c\/h2\u003e\n    \u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(300px, 1fr)); gap: 15px;\"\u003e\n\n      \u003cdiv style=\"display: flex; gap: 12px; align-items: flex-start; padding: 15px; border-radius: 4px; border: 1px solid #f5f5f5; background: #fff;\"\u003e\n        \u003cspan style=\"color: #7765e3;\" aria-hidden=\"true\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003ccircle r=\"10\" cy=\"12\" cx=\"12\"\u003e\u003c\/circle\u003e\u003cline y2=\"12\" x2=\"22\" y1=\"12\" x1=\"2\"\u003e\u003c\/line\u003e\u003cpath d=\"M12 2a15.3 15.3 0 0 1 4 10 15.3 15.3 0 0 1-4 10 15.3 15.3 0 0 1-4-10 15.3 15.3 0 0 1 4-10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\n        \u003cdiv style=\"font-size: 14px;\"\u003e\n          \u003cstrong style=\"display: block; color: #2a2b2a;\"\u003eAdjustable Detection Range\u003c\/strong\u003e\n          \u003cspan style=\"color: #555;\"\u003eInfrared beam adjustable from 1 to 9 m via a simple knob, adapting to varied storefront widths and passageways. Recommended installation height is 0.7–1.2 m.\u003c\/span\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"display: flex; gap: 12px; align-items: flex-start; padding: 15px; border-radius: 4px; border: 1px solid #f5f5f5; background: #fff;\"\u003e\n        \u003cspan style=\"color: #7765e3;\" aria-hidden=\"true\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpolyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/span\u003e\n        \u003cdiv style=\"font-size: 14px;\"\u003e\n          \u003cstrong style=\"display: block; color: #2a2b2a;\"\u003eFlexible Power \u0026amp; Simple Output\u003c\/strong\u003e\n          \u003cspan style=\"color: #555;\"\u003ePowered via IEEE 802.3af PoE (RJ45, power only) or 12–60 V DC (2-pin terminal block), drawing just 0.9 W max. Outputs a digital NPN open-collector signal that drops straight into a DI router or controller.\u003c\/span\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"display: flex; gap: 12px; align-items: flex-start; padding: 15px; border-radius: 4px; border: 1px solid #f5f5f5; background: #fff;\"\u003e\n        \u003cspan style=\"color: #7765e3;\" aria-hidden=\"true\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\n        \u003cdiv style=\"font-size: 14px;\"\u003e\n          \u003cstrong style=\"display: block; color: #2a2b2a;\"\u003eIP65 Outdoor-Ready Enclosure\u003c\/strong\u003e\n          \u003cspan style=\"color: #555;\"\u003ePolycarbonate (UL94 V2) enclosure rated IP65 for dust and water resistance, operating from −20 °C to +50 °C — built for continuous outdoor storefront deployment. Compact at 73.5 × 80 × 36 mm, 122 g.\u003c\/span\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"display: flex; gap: 12px; align-items: flex-start; padding: 15px; border-radius: 4px; border: 1px solid #f5f5f5; background: #fff;\"\u003e\n        \u003cspan style=\"color: #7765e3;\" aria-hidden=\"true\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003crect ry=\"2\" rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"21\" x2=\"9\" y1=\"3\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/span\u003e\n        \u003cdiv style=\"font-size: 14px;\"\u003e\n          \u003cstrong style=\"display: block; color: #2a2b2a;\"\u003eIntegrated Retail Analytics Ecosystem\u003c\/strong\u003e\n          \u003cspan style=\"color: #555;\"\u003ePairs with indoor VS12X\/VS13X people counters and Milesight UR32 DI routers to build a complete store-entry conversion-rate analysis system.\u003c\/span\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- APPLICATIONS --\u003e\n  \u003csection style=\"margin-bottom: 35px; background-color: #fafafa; border-left: 4px solid #7765E3; padding: 20px; border-radius: 2px;\"\u003e\n    \u003ch2 style=\"color: #7765e3; font-size: 16px; margin-top: 0; margin-bottom: 12px; font-weight: bold; text-transform: uppercase;\"\u003eTypical Applications\u003c\/h2\u003e\n    \u003cdiv style=\"margin: 0; font-size: 15px;\"\u003e\n      \u003cdiv style=\"margin-bottom: 10px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eRetail Storefront Traffic Counting:\u003c\/strong\u003e Quantify passerby volumes at shop windows and entrances to calculate conversion rates, benchmark across locations, and assess promotional displays.\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-bottom: 10px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eShopping Centres \u0026amp; High-Street Passageways:\u003c\/strong\u003e Monitor pedestrian flow through corridors, mall entrances, and shared walkways to support tenancy decisions and traffic-based billing.\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-bottom: 10px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eSite Selection \u0026amp; Market Research:\u003c\/strong\u003e Capture long-term foot-traffic trends across candidate locations to support data-driven retail site selection and investment decisions.\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-bottom: 0; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eSmart Retail Analytics Integration:\u003c\/strong\u003e Combine with indoor VS12X\/VS13X counters and UR32 DI routers for end-to-end entry-rate, dwell-time, and traffic-pattern analysis.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- TECHNICAL INTEGRATION --\u003e\n  \u003csection style=\"margin-bottom: 35px;\"\u003e\n    \u003ch2 style=\"color: #7765e3; font-size: 16px; margin-bottom: 12px; font-weight: bold; text-transform: uppercase;\"\u003eTechnical Integration\u003c\/h2\u003e\n    \u003cp style=\"font-size: 14px; color: #555; margin: 0 0 12px;\"\u003eKey points for fitting the VS361 into your retail analytics setup:\u003c\/p\u003e\n    \u003cdiv style=\"font-size: 14px;\"\u003e\n      \u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eOutput \u0026amp; backhaul:\u003c\/strong\u003e Digital NPN open-collector signal into a DI (Digital Input) router or controller such as the Milesight UR32 series, which then forwards counts to the cloud over cellular or LoRaWAN.\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003ePower:\u003c\/strong\u003e IEEE 802.3af PoE via RJ45 (power only — the RJ45 does not carry data), or 12–60 V DC via a 2-pin terminal block, at a maximum 0.9 W.\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eDetection \u0026amp; commissioning:\u003c\/strong\u003e Diffuse-reflective infrared with a 1–9 m range adjustable by knob; a built-in IR LED indicator confirms detection events in real time for fast commissioning.\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eMounting \u0026amp; environment:\u003c\/strong\u003e Wall-mounted IP65 polycarbonate enclosure (73.5 × 80 × 36 mm, 122 g) at 0.7–1.2 m height; operates −20 °C to +50 °C.\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-bottom: 8px; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eEcosystem:\u003c\/strong\u003e Pairs with indoor VS12X\/VS13X people counters and Milesight UR32 DI routers for full store-entry conversion-rate analysis.\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"margin-bottom: 0; display: flex; align-items: flex-start;\"\u003e\n\u003cspan style=\"color: #7765e3; margin-right: 8px; font-weight: bold;\" aria-hidden=\"true\"\u003e•\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eSetup help:\u003c\/strong\u003e For system architecture, integration guidance, or multi-sensor deployment planning, contact the shopioT technical team.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- WHAT'S IN THE BOX --\u003e\n  \u003csection style=\"margin-bottom: 35px;\"\u003e\n    \u003ch2 style=\"color: #7765e3; font-size: 16px; margin-bottom: 16px; font-weight: bold; text-transform: uppercase;\"\u003eWhat's in the Box\u003c\/h2\u003e\n    \u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); gap: 12px;\"\u003e\n      \u003cdiv style=\"display: flex; gap: 10px; align-items: center; padding: 14px; border: 1px solid #f0eefc; border-radius: 6px; background: #f9f8ff;\"\u003e\n\u003cspan style=\"color: #7765e3; font-weight: 700; font-size: 15px;\"\u003e1×\u003c\/span\u003e\u003cspan style=\"font-size: 14px; color: #2a2b2a;\"\u003eVS361 Device\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display: flex; gap: 10px; align-items: center; padding: 14px; border: 1px solid #f0eefc; border-radius: 6px; background: #f9f8ff;\"\u003e\n\u003cspan style=\"color: #7765e3; font-weight: 700; font-size: 15px;\"\u003e1×\u003c\/span\u003e\u003cspan style=\"font-size: 14px; color: #2a2b2a;\"\u003eWall Mounting Kit\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display: flex; gap: 10px; align-items: center; padding: 14px; border: 1px solid #f0eefc; border-radius: 6px; background: #f9f8ff;\"\u003e\n\u003cspan style=\"color: #7765e3; font-weight: 700; font-size: 15px;\"\u003e1×\u003c\/span\u003e\u003cspan style=\"font-size: 14px; color: #2a2b2a;\"\u003eQuick Installation Guide\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cp style=\"font-size: 12px; color: #999; margin: 10px 0 0;\"\u003eNote: a DI router\/controller (e.g. Milesight UR32) and a PoE source or 12–60 V DC supply are required for data backhaul and are sold separately.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- FAQ --\u003e\n  \u003csection style=\"margin-bottom: 35px;\"\u003e\n    \u003ch2 style=\"color: #7765e3; font-size: 16px; margin-bottom: 14px; font-weight: bold; text-transform: uppercase;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n    \u003cdiv style=\"font-size: 14px;\"\u003e\n      \u003cp style=\"margin: 0 0 4px;\"\u003e\u003cstrong\u003eIs the VS361 a LoRaWAN sensor?\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin: 0 0 16px; color: #555;\"\u003eNot directly. It outputs a digital NPN open-collector signal to a DI router or controller (e.g. the Milesight UR32), which then transmits counts over cellular or LoRaWAN. The RJ45 port supplies PoE power only — it does not carry data.\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0 0 4px;\"\u003e\u003cstrong\u003eHow does it detect and count people?\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin: 0 0 16px; color: #555;\"\u003eVia diffuse-reflective infrared, with the detection range adjustable from 1 to 9 m using a knob. Recommended installation height is 0.7–1.2 m on a wall beside the storefront or passage.\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0 0 4px;\"\u003e\u003cstrong\u003eHow is it powered?\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin: 0 0 16px; color: #555;\"\u003eBy IEEE 802.3af PoE over RJ45, or by 12–60 V DC via a 2-pin terminal block. Power consumption is just 0.9 W maximum.\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0 0 4px;\"\u003e\u003cstrong\u003eIs it suitable for outdoor use?\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin: 0 0 16px; color: #555;\"\u003eYes. The IP65-rated polycarbonate (UL94 V2) enclosure operates from −20 °C to +50 °C, suitable for continuous outdoor storefront deployment.\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0 0 4px;\"\u003e\u003cstrong\u003eWhat do I need for a complete analytics setup?\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cp style=\"margin: 0; color: #555;\"\u003ePair the VS361 with a Milesight UR32 DI router for backhaul, and with indoor VS12X\/VS13X people counters to calculate store-entry conversion rates and dwell time.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- CERTIFICATIONS --\u003e\n  \u003csection style=\"margin-bottom: 35px;\"\u003e\n    \u003ch2 style=\"color: #7765e3; font-size: 16px; margin-bottom: 14px; font-weight: bold; text-transform: uppercase;\"\u003eCertifications\u003c\/h2\u003e\n    \u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 10px;\"\u003e\n      \u003cdiv style=\"display: inline-flex; align-items: center; gap: 8px; padding: 10px 16px; border: 1px solid #e8e4ff; border-radius: 4px; background: #f9f8ff;\"\u003e\n\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#7765e3\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size: 13px; font-weight: 600; color: #2a2b2a;\"\u003eCE\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display: inline-flex; align-items: center; gap: 8px; padding: 10px 16px; border: 1px solid #e8e4ff; border-radius: 4px; background: #f9f8ff;\"\u003e\n\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#7765e3\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size: 13px; font-weight: 600; color: #2a2b2a;\"\u003eFCC\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display: inline-flex; align-items: center; gap: 8px; padding: 10px 16px; border: 1px solid #e8e4ff; border-radius: 4px; background: #f9f8ff;\"\u003e\n\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#7765e3\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"\u003e\u003cpath d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size: 13px; font-weight: 600; color: #2a2b2a;\"\u003eRoHS\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- RELATED \/ CTA — BUTTON LINKS --\u003e\n  \u003csection style=\"margin-bottom: 10px; padding: 24px; border: 1px solid #f0eefc; border-radius: 8px; background: #faf9ff; text-align: center;\"\u003e\n    \u003ch2 style=\"color: #2a2b2a; font-size: 16px; margin: 0 0 6px; font-weight: bold;\"\u003eBuilding a Retail Analytics System?\u003c\/h2\u003e\n    \u003cp style=\"font-size: 14px; color: #555; margin: 0 0 18px;\"\u003eTalk to our IoT specialists, or explore the counters to pair with it.\u003c\/p\u003e\n    \u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 12px; justify-content: center;\"\u003e\n      \u003ca href=\"\/pages\/contact\" style=\"display: inline-block; background: #7765e3; color: #ffffff; padding: 12px 24px; border-radius: 6px; text-decoration: none; font-weight: 600; font-size: 14px;\"\u003eTalk To Our IoT Team\u003c\/a\u003e\n      \u003ca href=\"https:\/\/shopiot.eu\/collections\/occupancy-people-counting\" style=\"display: inline-block; background: #ffffff; color: #7765e3; padding: 12px 24px; border: 2px solid #7765e3; border-radius: 6px; text-decoration: none; font-weight: 600; font-size: 14px;\"\u003eBrowse Occupancy \u0026amp; People Counting Sensors\u003c\/a\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n\u003c\/div\u003e","brand":"Milesight","offers":[{"title":"Default Title","offer_id":56730613383492,"sku":"VS361-868M","price":46.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/3749\/4423\/files\/milesight-vs361-infrared-storefront-footfall-sensor_1.webp?v=1778170169","url":"https:\/\/shopiot.eu\/products\/milesight-vs361-storefront-footfall-sensor","provider":"shopiot","version":"1.0","type":"link"}